Food outside the home

We eat out more, or order in food cooked by someone else. These are some of the major trends shaping food and meals that have been created by professional operators in the restaurant sector or elsewhere.

You can read about one of the trends covered in the report here:

Eating and cooking outdoors

During the pandemic, many people took to eating outdoors to reduce the risk of infecting their nearest and dearest. The success of Adam & Albin on Långholmen in establishing themselves in a big park and a conference facility that had closed to the public and launching the Ön bar and restaurant which was one of the most talked about and admired success stories in Stockholm during the pandemic.

And staycationing emerged as the next big thing. The outdoor trend has stayed firm for many years, and multiple clothing brands want to be associated with it.1 A striking example was when Acne went into partnership with Fjällräven. This was also an example of the increasingly hot co-lab trend, within which most players in the global fashion world work. Some people also noted that the Saluhallen indoor market was a variant of co-lab. Alliances and friendships between companies are also ‘in’.

In other words, it was no accident that the storm kitchen won the ‘Christmas gift of the year’ award in 2020.2 Traditional boiled coffee is even being served from storm kitchens in restaurants like Växthuset at Skanstull. So diners can flirt with the outdoor culture without actually being out in the open air.

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Many people now want outdoor kitchens and showers at their summer cabins.

Magazines publish guides to cooking outdoors. The BBC lists tips for camping recipes. Naturkompaniet has a range of cookbooks for outdoor living and a host of recipes on its website with tips on how to cook everything from quinoa tacos with cashew dressing to wild boar wraps. Although foodies are not driving food trends as obviously as they used to, an outdoor pizza oven is just the thing.